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While at Prelaunch I noticed a lot of our community members were active YouTubers whom were asking permission to make video of some of titles.
The business landscape has changed immensely in recent times, where most companies no longer seek to remove "copyrighted" content on YouTube, but are actually willing to pay for the free exposure.
I put together small YouTube agency in which mid-sized YouTubers will make videos of upcoming titles in exchange for in-game items. This service has been purchased by such companies as Square Enix, Gree, and Bandai Namco.